This was one of my favorite concepts, a game of tag among MINI Owners. The program launched with 5 flags, that were boxed with instructions and handed out to MINI ambassadors. The concept is very simple, flags are velcroed on the mirrors of random parked MINIs. Once these MINIs are tagged, the owner will open the app or site, and register that flag with it's unique code. This action will place a pin on a map, marking where that flag was found. The object of the game is to move each flag to as many MINIs as possible, and move it across the country.
