In 2016-2017, MINI dramatically changed their branding, tone, and overall positioning in the market. Along with this change, came a new web site, a new CMS, and 90 days to launch it all.
Key Highlights:
• high fidelity wire framing / prototyping
• pages designed in Adobe AEM CMS
• content curation
• collaborated with engineers to create a live digital style guide
• ongoing optimization, A/B testing, personalization to improve consumer experience
• pages designed in Adobe AEM CMS
• content curation
• collaborated with engineers to create a live digital style guide
• ongoing optimization, A/B testing, personalization to improve consumer experience
You can view the live site here www.miniusa.com
